Have you heard this personal branding myth?

‘You have to be creative to start your own personal brand’

The key to a powerful personal brand is that it is authentic to you. Your personal brand should feel like an extension of your personality, it’s true to you.

Here’s the truth about personal brands:

✨ It’s all about playing to your strengths 

You don’t have to pretend to be something you are not. If you’re a great writer you don’t have to be a graphic designer, if you’re a photographer, you don’t have to be a public speaker.

Your personal brand should build upon your current skill set and help you showcase your talents to your connections. It’s an opportunity to deliver value whilst also opening yourself up to a bigger network.

✨  Your uniqueness is the core of your brand 

So you are obsessed with Stranger things, in love Adobe Illustrator or are addicted to going to the gym. Share what makes you YOU and you’ll become more memorable.

Don’t be afraid to share your personality. There are thousands of illustrators, brand designers and copy writers but the ones that stand out are authentic and share their true authentic self which is relatable.

✨ Talk about things that you are interested in 

Your passion will shine through if you stay authentic to who you are and don’t pretend to be something you are not. Keep the audience in mind when you are creating your content and you’ll be onto a winner.

Want to learn how to create a STAND OUT personal brand? Check out our brand new e-book guide here.