opportunities. jobs. businesses. skills. confidence.

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We design and deliver customised social value-led training for underrepresented individuals on behalf of brands and organisations wanting to make real impact.

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UK Award-Winning Studio

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UK Award-Winning Studio ~

Pink background with white text reading 'UK StartUp Awards, North East, Yorkshire and the Humber, Creative Start Up, 2025 Winner'.
Santander Business Breakthrough Awards 2025 winner certificate or announcement with Santander logo and text.
Certificate or award graphic for UK Start Up Awards, North East, Yorkshire, and the Humber, indicating a Young Entrepreneur 2025 Winner.
A graphic with a yellow background and white text that reads "UK StartUp Awards Young Entrepreneur 2025 Winner."
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IMPACT specialists

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From established founders to NEET groups, we develop individuals and their projects, leading to new opportunities and positive outcomes in business growth and employability.

revealing what is possible

Action-focused work that builds knowledge, skills and confidence through evidence. Participants are inspired, motivated and empowered to move forward in exciting new ways.

an actionable roadmap

Our engaging training delivers practical, achievable outcomes designed to nurture individuals and build sustainable, long-term impact.

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NatWest Accelerator logo on a light purple background.
Virgin Unite logo with pink circle and stylized white text
Logo for the Peter Jones Foundation featuring a crest with a lion, shield, and heraldic designs, alongside the foundation's name in bold black letters.
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a team like no other

A classroom or conference room with a group of people seated around white tables, listening to a man standing and gesturing in front of a large screen that displays the words 'BRAND: YOU' with colorful text and graphics. The room has industrial ceiling design with white acoustic panels, vent covers, and electrical wiring visible.

MULTI UK AWARD-WINNING FOUNDER OWNER + EX-NATIONAL BRAND ENTERPRISE PROGRAMME CREATOR

National Entrepreneur of the Year and brand strategist, Emma Redfern, founded Studio Self-Made in 2022, winning Best UK Creative Business 2025 and securing funding from brand icons Virgin and Santander.

In 2025, Graeme Tidd joined the business, adding additional founder support and programme design expertise from a career working with Young Enterprise UK, The Peter Jones Foundation, British Council and SHU.

In our mission to support 100,000 founders, we are growing a supported community focused on impact: Lucky Founders.

We bring rich, actionable insights and 1:1 support to help founders increase their visibility and opportunities through the power of personal branding.

the CREATORS OF LUCKY FOUNDERS

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Logo for the game 'Lucky Founders' with bold white text on a black background
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A young woman with auburn hair sitting at a desk, wearing a beige blazer, in an office setting with bookshelves and plants in the background. The photo has a Polaroid style with the name "Olivia" at the bottom.
A young man with sunglasses sitting on a concrete ledge at an amusement park, with a metal structure and other visitors in the background. The photo has a Polaroid-style border with the name 'Mohit' written at the bottom.
A man named Chris giving a presentation in front of a slide with contact information and social media icons, wearing glasses and a dark jacket, with the name 'Chris' written at the bottom of the photo.

who we support

Business startups and early-stage founders

From the first step to scaling, our work is insightful and actionable.

- Overcoming barriers
- Business strategy
- Branding and marketing
- Action planning and much more

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economically inactive individuals

From exploration to taking the very first step into self-employment or work, we help people build confidence through experiences designed to make a real difference to their lives and the local economy.

Heart-led. Client-focused

  • Woman smiling

    "Working with Emma has been an absolute game-changer for both my existing business and my new ventures."

    Tara

  • Woman smiling

    "Graeme really made me think about how I position my business. i feel so much more confident now."

    Rachel

  • Woman smiling

    "The time I spent with Emma was well structured, really supportive, and ended with much greater clarity than I started with“

    Holly

  • Woman smiling

    "Graeme's support, guidance, and belief in my abilities gave me the confidence to take on challenges I never thought possible."

    Olivia

  • Woman smiling

    "Emma is just a really wonderful person who clearly cares a lot about others and makes an effort to help people succeed.

    Olivia

  • Man smiling

    "The session with Graeme was better in every way from others I've done."

    Chris

  • Man smiling

    "One of Emma’s standout qualities is her genuine commitment to my growth. Her approachable nature and willingness to share her extensive experience have been invaluable."

    Hrithik

INTERESTED?

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