Client Spotlight: Olivia Eaton - Founder of OBE Label
Olivia never planned on becoming a business owner, but during the lockdown, she began sewing as a creative outlet. Over time, she sold a few tops and thought, “Why not?” This prompted her to create an Instagram page as a portfolio, which soon led to considerations of branding - and the rest is history.
At Studio Self-Made, we celebrate entrepreneurs who are carving their own paths. We’re thrilled to share the inspiring journey of Olivia Eaton, the founder of OBE Label.
What started as a lockdown hobby has now grown into a sustainable, ethical clothing brand with digital sewing patterns that customers love. Olivia’s story is a testament to the power of creativity and the courage to take unexpected opportunities.
We spoke to Olivia about her experience working with Studio Self-Made
Here’s what she had to say…
What did you learn from your sessions with Studio Self-Made?
Emma helped me so much. I love the creative side of the business but not the actual ‘business’ aspect of it to be honest. I find it overwhelming. Emma broke down stages, like marketing, for example, and helped me understand each level.
She is also super creative and would come up with great ideas (like branding my corsets on TikTok as ‘what each Bridgerton character would wear’). I also learnt a lot about target audiences and how to market to each customer segment specifically.
How have the tools/ skills you learned in the mentoring sessions helped you?
I feel much more confident with marketing and branding and also being aware of my brand voice. I am more comfortable tackling these things thanks to the mentoring sessions.
What's a recent success or achievement you have made?
I was accepted onto the University of Birmingham’s business incubator programme!
How has Studio Self-Made impacted your career/ freelance/ business journey?
I previously mentioned that I would get overwhelmed by the business side of things with OBE Label. Emma helped me to have clarity to know what future steps to take and this has also helped my stress levels as I don’t need to worry about what to do next!
What's next for you?
I am in my final year of university so I’m hoping to scale up this year so that I can work full time with OBE Label next year.
We’re so proud of Olivia’s progress and can’t wait to see how OBE Label evolves in the future. Her creativity, combined with the business tools she’s developed, make her a true entrepreneurial force. Be sure to check out her amazing work and follow along on her journey!